Based on Apple's history, seems intentional. When it does happen, Apple will discuss how the technology was not ready until some breakthrough that hardly anyone outside of Cupertino believes.. There's also opportunity to maintain lead by reshaping Apple Watch's display next year. Apple would be wise to wait and see how its rival's smartwatch turns out, and then make the necessary adjustments like switching from square to circle for the display.. With smartwatch-related patents piling up, we know Apple is heading. Neither are likely for 2018, and that's why the idea of Apple Watch in 2019 is gaining traction.. Apple Watch, however, needs circular display. So far, we've seen the same smartwatch three years in row that's faster and more power-efficient. Apple Watch does not have fierce competition. Luckily, we should not be too far from seeing Apple Watch get redesigned with circular display being the focal point...
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