tech privacy – steve jobs nailed it back in 2010

Steve may or may not have predicted that tech privacy would grow into mass-media topic, except he did know that it was important issue on.   Second, that Steve knew the heart of the matter is consent.   Third, that Steve already knew that you ca not trust tech companies to do the right thing.   The example he gave is that Apple did not create rule that apps have to ask for permission to access data, the company designed iOS such way that the operating system, not the app, does the asking.   It's impossible for app to access data without calling it through Apple API, and it's impossible for API to grant permission without asking the user..   That point is, to me, one that is sometimes missed in the various discussions on the topic..   In couple of cases, I choose to use Google one.   Google Photos is my go-to service for cloud storage and search of my photos..   The difference is that Apple is more careful and ensuring informed consent to that collection.   Ben Lovejoy is British and EU Editor for 9to5Mac. He's known for his op-eds and diary pieces, exploring his experience of Apple products over time, for more rounded review.   Read more