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more details of apple's investment talks with iheartmedia have surfaced

Earlier this month, you about talks Apple had held with U.S radio company iHeartMedia about Apple investment in the faltering radio company.   iHeartMedia filed for earlier this year, the company remains the largest radio in United States, with over 850 terrestrial radio stations..   Financial Times  now offers more information about the ongoing talks between Apple and iHeartMedia.   While no deal is imminent, it Appears Apple is still considering how it could invest iHeartMedia and best make use of the company's assets to help it promote Beats and Apple Music to iHeartMedia's millions of listeners across U.S..   According to people familiar with the negotiations, Apple has considered buying in the radio group, and signing marketing or promotional partnership. .   Another option under consideration is for Apple to acquire iHeartRadio's streaming platform.   It's that the millions of iHeartMedia radio listeners will eventually migrate to online options over time, and deal with iHeartMedia would put Apple Music in the position of being destination for those users, helping it to compete with other streaming services, such as Spotify..   Next Up Apple Music Coming Soon to Amazon Echo Speakers.   Read more
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