apple's upgraded tv app to offer new service subscription feature

Apple is working on upgrade to their TV app, which will offer support for streaming service subscriptions.   The update is expected to hit devices sometime April.  reports Apple will add support for subscribing to streaming services, to TV app.   The feature will allow Apple TV and iOS device users subscribe to the services via TV app, instead of requiring them to do so via the streaming services apps..   The report says Apple is telling entertainment firms to be ready by mid-April if they want to participate in the new feature.   The Information cited the ever-popular people familiar with the matter, and adds Apple is targeting date within several weeks of the date it has told the streaming companies..   At launch, while the subscription process will take place Apple's TV app, viewers will be sent to the app to view content.   Apple could move the streaming to its own app...   Next Up Aetna Launching New 'Attain Apple Watch Health Coach App in 2019.   Read more