apple's holiday 2018 ad embraces individual creativity

Apple needs to sell products and services during the holidays, and its advertisement does not show much of what's offered.   Instead, Cupertino-based company wants to remind everyone that their ideas, no matter how unique, are something special and worth sharing..   The time that goes by, the more ideas that get stuffed into box.   Everything gets unleashed sending her ideas throughout the town and into unknown hands..   Sofia hands over some more ideas, and then others in the town square are thumbing through them as well..   It's ad, and you do not even see many Apple products during the duration.   There is not iPhone, iPad, or set of AirPods in sight.   Apple picked Billie Eilish's.   Eilish and Finneas O'Connell used iMac and iPhone for the song, which you can in video as well..   Apple created physical set for the environment, and then all the characters and animations are computer-generated..   Read more