apple's bent ipad response is stunning, and a serious problem

do not bother booking appointment at Apple Store.   Then photos began making the rounds, showing iPads that were bent at the center, with one side perceptively higher than the other when lying flat on table.   Affected devices would be replaced at Apple Stores, the bent units would make their way through the channel and then peter out entirely, and business would proceed as usual..   Apple VP Dan Riccio responded to email with surprising statement, saying that iPad Pro's unibody design meets or exceeds all of Apple's quality standards of design and precision manufacturing..   iPad Pro starts at $800 hit shelves two months ago, so anyone who already has one is pretty much guaranteed to be Apple fan.   Macworld Zach had iPad Pro that was in the middle and took it to Apple Store for replacement.   Apple allows two incidents of accidental damage coverage, so by using one, Zach has to be extra careful with his iPad Pro for the next 22 months.   With scattered reports across forums, we have no way of knowing how many iPads are affected, except Apple would be wise to recognize that any iPad is problem, and offer replacement units and refunds on any AppleCare costs.   From Antennagate to Batterygate, Apple understands how to respond and has great track record for doing what it takes to make its customers happy, even if it requires worldwide, year-long recall years later.   make sure you inspect it before the return window is up.   Read more