Apple features Apple Pay Cash with new YouTube ads. Wednesday, January 23, 2019, 01 06 PT. Apple on Wednesday released trio of videos to its YouTube channel, hoping to hook more people on the idea of using Apple Pay Cash... They send, you spend, are each just 15 seconds long. They depict mock Messages conversations in which people send and request money via Cash, then use Wallet card on their iPhone to pay at retail... Apple Pay Cash was first introduced iOS 11.2, and lets iPhone and iPad owners send money through Messages as alternative to outside services like PayPal or Venmo. Money is stored in PayPal-style account, where it can be used for other Apple Pay transactions or transferred to bank account... The company has invested little marketing Cash outside of press events, and does release ads to increase awareness. Apple benefits from keeping people attached to its ecosystem, and also by encouraging Apple Pay in — the company claims tiny percentage from each transaction linked to credit or debit card...
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